Driving innovation in the pallet distribution sector, Palletline Plc has recognised that the pallet network environment is changing, resulting in new opportunities to add value both for Member Companies and their customers. Palletline Plc continues to expand potential for the network over the next decade and beyond, with the implementation of operational and technological innovations. Palletline is successfully developing the service beyond the simple transhipment of freight through a central hub, moving towards a virtual hub solution with no capacity constraints. The implementation of Palletline’s innovative Project Vision, a technology driven step change, enabled the organisation to act as a freight facilitator for its member companies, moving beyond operations as a pure pallet network routing smaller consignments through hub systems. From October 2009, Palletline Member Companies will be able to utilise the company’s industry leading web-based systems to exchange freight on a ‘virtual’ basis, without physically transhipping through a hub, continuing to benefit from established Palletline advantages including full freight transparency and digital proof of delivery via the Palletline IT system.As a direct result, Palletline Member Companies will be able to increase capacity by sharing fleet resources, reducing empty running, improving cost effectiveness and providing improved service levels for end users. Palletline aims to provide a much broader, environmentally sound range of services into the marketplace, where the pallet network solution is just one component of a total package used by Member Companies and their customers, enabling these organisations to achieve greater return on investment.As a result, customers are attaching far greater value to working with Palletline and its Member Companies, working to drive out cost throughout the supply chain.Technology is now key to the company’s future development strategy and direction, with Palletline continuing to innovate to drive the industry forward.